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New Start’s mission is to improve the health of all New Start clients by providing the highest quality HIV counseling, testing and referral services.
| Client-Focused: | The needs of our clients come first and should be paramount in every decision we make. |
| Respect: | All clients should be treated non-judgmentally and with respect. |
| Confidentiality: | We will never compromise our clients' confidentiality. |
| Efficiency: | We will seek to reach the maximum number of clients without compromising the quality of the service we provide. |
| Professionalism: | All New Start staff are essential elements of the service we provide and should conduct themselves in a professional manner. |
| Teamwork: | Although each of us has a specific job description, we must work together, above and beyond our job descriptions, to assist each other to achieve our common goals. |